Thinkinternational Consulting
Business Consultant, Training and Research
Tel: +44(0) 1634 84 42 42
Cell: +44(0) 799 0615 908
Marketing Plan
Your marketing plan is your plan to bring your product or services to the market place. Marketing strategies matches or transform your product or services to the needs of your customers. Good market research will uncover marketing ideas for new products or services that are not presently being met.
The first step is a market analysis. This analyzes the market size, growth characteristics, buying trends and trends for the future. It profiles the competitors in the market you want to compete in. What are the strengths, weakness and unique selling proposition. What are opportunities are there that are not being satisfied?
Profile your current and potential customers. How do they make their buy decision?
What are they looking for that is not available today?
Marketing strategies and tactics are your plans to capture a niche or entire market segment based on your company capabilities and the needs of the market. marketing strategies should include product position strategies,
pricing, distribution, channels, penetration, advertising, trade shows, use of representatives etc.
Introducing new products or services to the market is a major stumbling block for most small business. Frequently an aggressive marketing manager will commit to a new product before it has ever been prototyped
A well though out marketing plan is needed in todays world. TI can help develop the right plan for your business. We work with you and your staff to create your own blueprint for success. We work with start up organizations as well as mature organization